Dairy research: “Real” science or marketing?

Corporate Funding of Food and Nutrition Research: Science or Marketing?

Research evaluation : improvisation or science ?

Research on Innovation: A Review and Agenda for Marketing Science

Innovation is one of the most important issues in business research today. It has been studied in many independent research traditions. Our understanding and study of innovation can benefit from an integrative review of these research traditions. In so doing, we identify 16 topics relevant to marketing science, which we classify under five research fields: • Consumer response to innovation, inc...

Marketing Research Traditions: Toward Theoretical Unification or Pluralism?

Theories of marketing and their future directions are increasingly discussed topics. A significant theme is whether we can construct a unifying logic for the marketing discipline (Vargo and Lusch 2004), or whether marketing should be seen as a theoretically pluralistic field (Möller and Halinen 2000). This issue is first addressed by examining the characteristics of marketing as a scientific do...

Extension Education - Dairy Science

Adult Beagles (36) and mixed-strain hounds (4), in 8 groups of 5 dogs each, were used to evaluate organic matter digestibility of 4 diets having no fibrous ingredient (CON), beet pulp (BP), soybean hulls (SH), or cellulose (CEL), with or without 0.11% mannan oligosaccharide (MOS; Bio-Mos r , Alltech, Inc., Nicholasville, KY). Analyzed total (and soluble) fiber percents, respectively, were: 8.1 ...